Getting strong images for your website doesn’t have to cost a fortune, and quite simply, if you have a reliable camera, the chances are you can do it yourself and save lots of money.
But before you reach for the camera, why not pay a visit to iStockphoto. At iStockphoto you can search for and purchase any type of image you maybe looking for, and for a small fee (approximately $1.50 Australian) purchase the rights to use a professional image.
Failing iStockphoto, we have put together four quick tips for taking pictures for your website.
1. Lighting, lighting and lighting. Depending on your subject be sure to make sure the lighting is right, and if you are using a flash, you should take into account how the flash might effect the picture, for example it may cast shadows for reflect off different surfaces. If you are taking internal shots you may want to switch on all the lights and use portable lamps to get the light just the way you want it. For example if you are a real estate agent, an external shot of a house at dusk, with all the lights on is always appealing.
2. Be creative! – Use Angles. Find a more interesting angle to present your item or shot. Don’t just take the same shot anyone would by just standing there. Try dropping to eye level or taking an overhead shot (depending on what you are taking a picture of). Also keep in mind if you are taking a picture of a person, a shot which is taken looking up to them gives the subject more power, whilst a shot with a downward look gives the subject less power, whilst straight on is neutral.
3. Hold the camera steady - Nothing worse than a bunch of blurry shots. Use a tripod as much as possible to keep your shots steady. Especially when photographing people.
And finally, if you are planning to integrate the images you use on your website into other marketing collateral like brochures, make sure you take the highest resolution possible, because, images used on the web are much smaller than those required for brochures and posters.
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