Tuesday, July 14, 2015

Social Media Success Summit 2015

Check out Social Media Success Summit! Online conference to improve your Facebook, Twitter, LinkedIn and Google+  marketing.

This is an awesome online summit delivered over a number of weeks - so you can attend every session. Definitely worth taking a look at if you want to be a leader in social media.


Wednesday, June 24, 2015

Madonna - What It Feels Like For A Girl

With the recent announcement of Madonna's #RebelHeart Australian tour dates, I thought I would post one of my most favourite Madonna experiences.



I say experience because it is the combination of the creative in the video, the sound (the re-mix), the lyrics and Madonna's performance that make this song as relevant today as the day it was released.



Can't wait for #RebelHeart Brisbane March 2016!



TURNING POINT book trailer

Tuesday, July 22, 2014

CSIRO measures how we felt after #MH17

Using the CSIRO We Feel website App we can measure how Twitter users were feeling when they found out about the recent #MH17 terrorist attack and how they were feeling after the event by the language they were using on the social platform.

Check out CSIRO We Feel and take a look for yourself.


Wednesday, May 21, 2014

Certified #inbound marketing graduate

Just a quick post to say I am feeling a bit chuffed. I have just graduated Hubspot Academy!

I highly recommend the course for any marketing communications practitioner looking to keep their skills relevant in this rapidly changing landscape.

You can learn at your own pace, by watching a series of videos. Better still you can download the slides for each of the nine presentations, as well as accessing other handy material along your study journey.

For more information check out Hubspot Inbound Marketing.



Tuesday, May 6, 2014

This is Australia calling - Gordon's 2014 Eurovision preview

Eurovision blasts onto our screens this week and features a glut of melodic merriment especially if you are into cakes and long ballady type songs that try to evoke some sort of gut wrenching reaction. 

Whether that gut reaction is a vomitous or sheer splendour sensation depends upon your musical taste. 

But one thing you can be guaranteed is Eurovision 2014 has every genre covered including a stunning entry from The Netherlands.

So belt up and get ready for Gordon's Eurovision 2014 preview and my heavily anticipated winner prediction.

It must be noted my predictions are so accurate that if you are tipped to win by yours truly you may as well start gorging yourself on Danish ice cream and start reflecting on what could have been.

As a guide of my cunning prediction prowess, I predicted Emmelie de Forest to finish 10th last year, instead she bolted home leaving my prediction in the dust, #awkward.

A month ago, I thought France's Twin Twin with ‘Moustashe’ had it in the bag and it was just a formality before they won. ‘Moustache’ is a captivating mix of modern pop, and powerful lyrics under the guise of quirky staging and delivery. If they don’t win, I am sure the song will become the anthem for Movember later this year.

But with the release of the Eurovision 2014 compilation and a couple of listens through the entire album, I think there are a few countries that could take home the glittering prize in 2014.

Overall you could be mistaken for feeling this year is decidedly dull and middle of the road with many countries going for a ‘safe’ ballad and big vocal, which means when a country stands out, they stand out big time.

Two just stand outs are Malta and the host countries neighbour, The Netherlands.

Malta’s ‘Coming Home’ taps right into the new pop meets folk genre and will definitely get feet tapping whilst The Netherlands effortlessly transport listeners to a country genre with a beautifully created song called ‘Calm after the storm’.

Other countries to watch, especially taking into account the notorious voting block patterns are Greece and Estonia with couple of dance floor smashes. But with the trouble between Russia and the Ukraine this year the ‘eastern block’ maybe slightly weaker.

Also, look out too for the bilingual offering from Israel with ‘Same heart’. This rock meets pop song is delivered with passion and throaty skill. Italy too is one of my complete favourites.

Countries who totally missed the mark include some of my favourite places to visit like Iceland and the ‘busty’ broads from Poland. Both countries appear to be way off brief for my liking and will be there to just make up the numbers.

The fact that I haven’t spoke about the UK’s entry ‘Children of the Universe’ probably means a) it could be a potential winner or b) means the UK are again lucky to make it straight through to the grand final and will come closer to 24 instead of number one.

One of the big questions is can Denmark go back-to-back and my answer is definitely maybe.
Basim has a Bruno Mars-esk type sound and his catchy ‘Cliché Love Song’ will at the very least stir the crowd into a frenzy of flag waving – regardless of your colours.


Gordon’s 2014 Eurovision predictions:

Douze points Moustache, Twin Twin – France
Dix points Calm After The Storm, The Common Linnets – The Netherlands
Huit points Coming Home, Firelight – Malta
Sept points Amazing, Tanja – Estonia
Six points Same Heart, Mej Finegold – Israel
Cinq points La Mitta Citta, Emma – Italy
Quatre points Rise Up, Freaky Fortune featuring RiskyKidd - Greece
Trois points Clich̩ Love Song, BasimРDenmark
Deux points Hunter of stars, Sebalter – Switzerland 
 Un point Undo, Sanna Neilsen – Sweden

The rest…..
11. To the sky – FY R Macedonia
12. Something Better – Finland
13. Dancing in the rain – Spain
14. Children of the universe – UK
15. Miracle – Romania
16. Running – Hungary
17. Cake to Bake – Latvia
18. Not Alone – Armenia
19. Quero Ser Tua – Portugal
20. Is it right – Germany
21. Mother – Belgium
22. Maybe – San Marino
23. Silent Storm – Norway
24. Tick Tock – Ukraine
25. Moj Svijet – Montenegro
26. Start a fire – Azerbaijan
27. Heartbeat – Ireland
28. Round and Round – Slovenia
29. Attention – Lithuania
30. Shine – Russia
31. Rise like a phoenix – Austria
32. Cheesecake – Belarus
33. We are Slavic – Poland
34. One night’s Anger – Albania
35. Wild Soul – Moldova
36. Three minutes to Earth – Georgia
37. No Prejudice – Iceland 

PS - Europe is in for a massive treat when Australian, yes Australian superstar Jessica Mauboy sings during the semi final. Go Jess!